The Foundation Everything Else Is Built On
For years, 34 Strong has relied on engagement surveys to help leaders understand their people. It’s always been one of the most important tools in our work because engagement just isn’t a moment in time, it’s a trajectory. And you can’t improve what you don’t measure consistently.
As our practice deepened, so did our expectations. We started asking harder questions about what it truly means to understand your people, and whether we had everything we needed to answer them well.
So we made a change.
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Introducing Activate Human Capital Group
We’e excited to announce that 34 Strong has officially partnered with Activate Human Capital Group, founded and led by CEO Melissa Ortiz. Activate is an engagement survey platform built for organizations that want more than just a score at the end of the quarter. It’s for leaders who want real insight, real visibility and a process that actually moves the needle.
“This partnership is about showing up for our clients in a way we couldn’t before,” says 34 Strong Chairman Brandon Miller. “With Activate, we’re no longer working from a summary someone else put together. We’re in the data with our clients, helping them see what’s actually happening with their people and building a plan around it.”
Melissa Ortiz shares that vision. “Activate was built for practitioners like 34 Strong,” she says. “Teams who aren’t satisfied with surface-level answers and want to really do something with what they learn.”
Why We’re Partnering with Activate
The tools we’ve used before have served us well and we mean that sincerely. They’ve helped us do meaningful work with a lot of great organizations and we’re grateful for what they made possible.
But over time, our needs have evolved. We wanted a tool that could keep pace with the depth of work we were doing and give us more to bring to every client conversation. More context, more access, more ability to build recommendations grounded in the full picture rather than a summary.
What drew us to Activate wasn’t just the platform itself. It was the alignment. Melissa Ortiz and her team built something that reflects the same belief we’ve always held: that understanding your people is the foundation everything else is built on.
When we saw what Activate made possible, it was clear this was the right partnership at the right time.
Who Is This For?
The short answer? Anyone who is serious about understanding their people.
Whether you’re leading a small but mighty team or a large organization with layers of complexity, engagement data is only as valuable as the insight behind it. If you’ve ever walked away from a survey cycle feeling like something was missing, like the results told part of the story but not the whole thing, this partnership was built with you in mind.
We work with leaders across corporate, government and a wide range of industries who share one thing in common: they want the investments they’re making in their people to actually move the needle over time. That’s exactly what this partnership is designed to support.
What This Means For You
When 34 Strong brings Activate into your organization, you’re getting more than a survey. You’re getting a proven process: one that starts with an honest look at where your organization is today and builds toward a clearer picture of where it’s headed.
That means the conversations we have with you are grounded in something real. It means the recommendations we make are built on the full story, not a summary. And it means that over time, you’ll be able to see concretely whether the work you’re doing with your people is making a difference.
Engagement isn’t a box to check. It’s a data-driven direction on how to prioritize your limited resources for maximum impact. And we’re now better equipped than ever to help you see it clearly and act on it confidently.
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