Creating Certainty Anchors in Times of Uncertainty

Creating Certainty Anchors in Times of Uncertainty

As we all work through these most unprecedented of times, we are committed to showing up strong for you. Our hope is that you and yours are staying safe and healthy right now. Our whole team has exclusively worked remote for over a week now. We know that there are many battles right now, for many of you including: how to manage a remote workforce, financial stresses, health concerns, ensuring you have enough food and supplies on hand for your families. 

We are in the same boat as you, and want to let you know we are here to serve you still through these times. In business, we often talk about fighting to win. Right now, for many…it is about fighting to just stay in the fight.  That may involve pausing while shifts and changes are taking place to make it to the other side of this. We understand that deeply as we are doing the same as we operate in this new known and unknown reality of shelter in place.  

Certainty Anchors

Through these times of massive uncertainty, it is important to find what Good Life Podcast Host and Author Jonathon Fields calls: Certainty Anchors in his book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance.  

“A certainty anchor is a practice or process that adds something known and reliable to your life when you may otherwise feel you’re spinning off in a million different directions. Rituals and routines can function as certainty anchors; their power comes from the simple fact that they are always there. They are grounding experiences to which you can always return, no matter what’s going on. Their consistency makes them effective tools to counter the anxiety that comes not only from living in uncertain times, but from embracing endeavors that ramp uncertainty even higher.”

Jonathan Fields, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance.  

This practice can be as simple as looking out your window at the sunrise and remembering that it is certain.  It could be reading for 5 minutes in the morning. It could be keeping that daily zoom huddle with your team. Perhaps it could be asking every team member about how they are doing right now.  It could be those people in your life that you have a quick chat with or text with each day…or perhaps share a funny meme with daily to create laughter (which boosts the immune system) and keeps us connected.  

  • What are your certainty anchors right now?  
  • Who are your positive certainty anchors right now? 

Jonathon reminds us that, for some, times of high-level sustained uncertainty can lead to debilitating anxiety. For others it becomes something completely different…that fuel for brilliance. Perhaps with the help of certainty anchors, we can all be moving toward the fuel for brilliance… even though our stomachs may be turning a bit.  

34 Strong: A Certainty Anchor for You

Like you we are riding through this massive uncertainty.  That being said…34 Strong is a Certainty Anchor for you and your teams.  

We are here and will be here throughout this storm, and on the other side, like the palm tree that bends, loses some fronds, but remains standing after the hurricane.  

We do not have all of the answers. Nor do we know what the ride to the other side will look like.  What we do have is an outstanding network of brilliant minds from many different facets. What we do have are resources, tools, questions, articles, podcasts, and many connections to others that may help you navigate the uncertainty.   We know that in times of social distancing…there is nothing more that we want than togetherness. You can trust in this uncertainty…we are certainly here to take your questions about whatever you may be working through in your organization, or as you lead in a completely new environment.  Our network is your network…now and always, and you can know that with Certainty.

34 Strong has adapted our operating model to continue to take care of our clients’ needs. Our workshops and coaching sessions that many have had lined up for in person, are able to be done virtually.  We are ready to take care of you when you are ready. We are also ready to answer any questions you may have to get ready.  

Back to The Basics: A Tool For Setting Clear Expectations In Times of Certainty and Uncertainty

Many have reached out asking about how to manage and develop managers to keep teams engaged during the new reality of what our workforce looks like.  There are no simple answers to this question in these times. What we do know from our years of work in delivering our Best Manager Academy programs is: being able to set clear expectations is critical for the success of any team in times of certainty or uncertainty Each team member learns differently, likes recognition differently, and has different needs.  Managers that recognize this and work to understand these differences for each team member are the ones who rise to the top, time and time again….no matter what the environment.

We have attached a coaching guide that every manager can utilize to better understand how to best set expectations with each team member, remote or non-remote.  These questions can be a great pause and discovery for each manager and team member alike. They help to also strengthen some bonds as to what lies on the other side of this uncertainty season we are amidst. 

Having these conversations individually, can spark certainty for the manager and team-members and we hope can also help fuel the brilliance within your organization that gets you to the other side of this.

As a surprise to us, many of you have inquired about specific management development programs we are offering right now, as you look at this time to invest in your managers and engage your team.  If that is you…we have reopened the discounted registration for 10 participants to our Virtual Best Manager Academy program. This includes (2) 1-1 coaching sessions that/and is already taking place on 04/01 and 04/02.  Click HERE to register.

Finally, we thank YOU for all that you do and giving us the opportunity to serve you.  You can trust 34 Strong will be a certainty anchor in your world during these times of uncertainty and our network and resources are yours.  

May you continue to Show Up Strong!

Your 34 Strong Founders,

Brandon Miller and Darren Virassammy 

If you are ready to develop the best managers in your organization, and equip them with exactly what is needed to focus on strengths, cultivate and sustain employee engagement, enroll your managers in a Best Manager Academy.  The real question is: how can you afford not to send invest in a culture of best managers? For more information, visit

Brandon Miller is the CEO of 34 Strong Inc. a leader in StrengthsFinder ® training and organizational development. 34 Strong works with organizations across the United States in developing teams around talent to optimize performance and maximize results. Brandon’s top five strengths are: Maximizer, Achiever, Activator, Strategic, and Arranger.

Darren Virassammy is the Co-Founder and COO/CFO of 34 Strong Inc. Darren’s top five strengths are: Achiever, Arranger, Relator, Learner and Responsibility.